Public Relations for Startups | Dekker Fraser

Learn Startup Public Relations (PR) & Growth Marketing

Public Relations (PR) is an important part of building a successful startup. Good PR can help a new business get media attention, reach more customers, build trust, and increase sales—even with a small marketing budget.

This course by Dekker Fraser, MBA teaches practical PR strategies that startups can use to grow their brand and get noticed.

What Will You Learn?

The course covers a wide range of practical PR and marketing strategies, including:

🚀 Startup PR Strategies

Learn Dekker's 3S Formula for Startup PR: Soliciting, Storytelling, and Scaling. You'll understand how to create PR campaigns that can generate attention and help your startup grow.

📰 Get Media Attention

Discover ways to get coverage from journalists and media outlets without spending a huge amount of money. You'll learn how to research journalists, build media lists, and create effective pitches.

📈 PR for SEO & Growth

Learn how public relations can support SEO, brand awareness, website traffic, and business growth.

🎙️ Podcast & Influencer Marketing

Understand how to use podcasts and influencers to reach new audiences and promote your startup, product, or personal brand.

✍️ Press Releases & Storytelling

Learn how to write a press release, choose the right story angle, and turn your business stories into content that can attract media attention.

🛡️ Crisis Communication

Learn how to handle PR crises and communicate effectively when your company faces negative publicity or unexpected problems.

🏆 Awards & Brand Recognition

Discover how winning relevant awards can increase your credibility, strengthen your brand, and potentially help generate more sales.

🔥 Creative PR & Virality

Explore creative and unconventional PR techniques that can help startups generate attention and increase the chances of their campaigns going viral.

🤝 Journalist & Influencer Relationships

Learn how to build professional relationships with journalists, influencers, and media professionals and create better pitches.

🛠️ PR Tools & Automation

The course also introduces tools such as SparkToro, Lemlist, LeadEnforce, and LinkedIn to help with research, outreach, and PR campaign management.

Real-World Case Studies

The course includes real examples and practical tutorials showing how PR strategies have been used for:

• Product launches
• Personal branding
• Brand awareness
• Startup growth
• Media outreach
• Influencer campaigns
• Viral marketing

One example explains how a company generated $1 million in just 12 days after launching by using a PR-focused marketing strategy.

Learn From an Experienced PR & Marketing Professional

The course is taught by Dekker Fraser, MBA, who has experience working with startups and modern marketing strategies.

He was the head of marketing for a Google accelerator startup and worked with experienced PR professionals at companies such as Sony PlayStation. He has also worked with a Google Ventures-backed startup in Silicon Valley and consulted with startups at different stages of growth.

Dekker earned his MBA from Kellogg School of Management and also studied journalism at Northwestern University's Medill School of Journalism.

Who Is This Course For?

This course is especially useful for:

• 🚀 Startup Founders
• 👨‍💼 Startup CEOs
• 📢 Startup Marketers
• 📊 Marketing Managers
• 🏢 Marketing Agencies
• 💼 Marketing Consultants
• 🌐 Entrepreneurs and Business Owners

Final Thoughts

If you want to learn how to get media coverage, build brand awareness, improve SEO, work with influencers, create compelling stories, and grow a startup through PR, this course provides practical strategies and real-world examples to help you get started.

Enroll Now:

https://www.udemy.com/course/public-relations-startups/?couponCode=15148DFC67BAD6DCA4C5